The Guardian reports that the ASA admonished the Sunday Telegraph for its giveaway of my audio CD Pest Control. The adjudication is here. Thank you to m’colleague Oli Smith who drew my attention to this, and warned me that BBC Watchdog were going to camp on my doorstep and demand an explanation.
I waited until Anne Robinson shouted through my letterbox and then poked her with a sharpened pencil through the open flap. When you next see her on TV, you may notice she has an awkward tic in one eye.
Alas, one complainant felt misled that the audiobook was in two parts and only one was attached to the paper. Another complainant didn’t think the redeemable vouchers made the audiobook “free” from WH Smith because they didn’t live near a store, and therefore had to stump up nearly thirteen quid for all the CDs.
If it’s any consolation, I spent a quid to get my free Pest Control Part 1 CD in the Sunday Telegraph, and then forgot to get the Monday Daily Telegraph paper altogether. Oli Smith’s audio (free the previous day) was good, though. BBC Audio (or possibly AudioGo) plan to issue it officially at a later date with music and sound effects. That cover mount was the first time Oli had heard the final version — he got up at 7 a.m. on the Saturday to buy the paper and listen to his CD.