Shopping in Lidl has unexpected surprises. The supermarket seems to take the same “stack ’em high, sell ’em cheap” approach that characterised Kwik-Save (RIP 2007). But with the added frisson of eccentric one-off items.
I can see that competition with Adsa (Wal-Mart ) and Tesco means they’d want to sell non-grocery goods. Recent items include fishing tackle, hall furniture, and laptop computers. We noticed that motorcycle gear was popular, and that skiiing underwear seemed to take a long time to shift from the shelves.
But under what conceivable circumstances would a Lidl shopper make an impulse buy of this week’s random bargain: unicycles? I like to imagine some of the more adventurous customers proudly cycling home with their new purchase. At least they’d have both hands free to carry the rest of their shopping.
It’s amazing what Lidl think they can peddle to their customers, eh?